Background

Diary study tool for remote research in China

Capture qualitative insights, behaviors, and perceptions from your target consumers in China using our diary study mobile app. Observe and analyze the results in our client dashboard.

Background

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We recruit your hard-to-reach target customers in China

Our recruitment team takes your criteria and targets, screens, recruits, manages, and incentivizes the participants for your project. Our process ensures only high-quality participants with extremely low drop-out rates. The price and duration needed to recruit are based on the criteria difficulty. Contact us to get a quote.

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Participants complete tasks by capturing videos and photos in the moment

Participants use the Recap. mobile app available on iOS and Android to join your project and receive research tasks to complete. We work with you to set up your project in the back-end using a range of task types including single or multiple video and photo responses, and Likert scale questions.

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Clients recap & analyze submissions as tasks are completed

The client dashboard provides an overview of your project including the participants, the status of their tasks, and an overview of their submissions, allowing you to replay their videos, view photo submissions, and conduct your own analysis in a user-friendly interface.

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AI transcription of video tasks with English translations

As videos are uploaded by participants in your project, our AI engine transcribes the audio into Chinese text. A simple translation button allows you to automatically translate Chinese texts into English, to understand and analyze the results without understanding Chinese.

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Verified Chinese users test using our mobile app

All participants use the Recap.Chat mobile app to sign up, agree to the privacy policy, and conduct and upload the tasks. Sign-up requires a Chinese mobile number, which is connected to the user's official Chinese ID as a means for verification and authentication. Our app complies with PIPL and CSSL laws.

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Contact us today

Submit your research project details and our team will reach out within hours.

Have a research emergency? Email us at recap@uxspot.com

Have a research emergency?

Email us at recap@uxspot.com

Your details
Name
Work email
Job title
How can we help you?
Tell us a bit about your project...
What is your product? What are your goals?
What is the criteria for recruiting your participants?
Age, gender, income, education, purchase habit etc.
No. of participants
PDF or Word doc. up to 5MB

Frequently asked questionsFAQ

When is using a diary study methodology the right approach?
A diary study methodology is ideal for researching consumers in scenarios where they use products or services over time and often in hard-to-observe scenarios and contexts in a private setting such as their home, car, traveling, or shopping. The Recap consumer mobile app allows the participants to record tasks as videos or photos, capturing contextual scenarios that would otherwise be impossible to recreate or recall accurately in methods such as in-depth interviews. Industries that work particularly well for diary study projects include automotive, retail, gaming, smart homes and devices (IoT), cosmetics, home appliances, emerging technologies (AI/VR), and ecommerce.
A diary study methodology is ideal for researching consumers in scenarios where they use products or services over time and often in hard-to-observe scenarios and contexts in a private setting such as their home, car, traveling, or shopping. The Recap consumer mobile app allows the participants to record tasks as videos or photos, capturing contextual scenarios that would otherwise be impossible to recreate or recall accurately in methods such as in-depth interviews. Industries that work particularly well for diary study projects include automotive, retail, gaming, smart homes and devices (IoT), cosmetics, home appliances, emerging technologies (AI/VR), and ecommerce.
How long does it take to run a remote diary study research project?
There are two main phases of running a diary study project on Recap in China, the recruitment phase and the execution phase. Both of these highly depend on the complexity of your project, but typically speaking a small project might start with approximately one week for recruiting your target consumers in China and one week for the execution phase. The more complex your recruitment criteria are, the more participants you need in your project will increase the time needed and the cost of your recruitment phase. Then depending on the complexity of your own project, how many tasks are involved for participants to complete, how complex the tasks are, and over what duration of time they should complete them would dictate the timeline for the execution phase.
There are two main phases of running a diary study project on Recap in China, the recruitment phase and the execution phase. Both of these highly depend on the complexity of your project, but typically speaking a small project might start with approximately one week for recruiting your target consumers in China and one week for the execution phase. The more complex your recruitment criteria are, the more participants you need in your project will increase the time needed and the cost of your recruitment phase. Then depending on the complexity of your own project, how many tasks are involved for participants to complete, how complex the tasks are, and over what duration of time they should complete them would dictate the timeline for the execution phase.
How much does it cost to run a diary study research project?

The cost of running a diary study project using Recap in China is dependent on four main factors.

  1. The participant criteria complexity. The more detailed the recruitment requirements are, the harder to target and locate, and the more high net-worth participants are, the higher the incentive needs to be and the harder it is for our recruitment team to target and recruit them.
  2. The number of participants required for your project. We charge per participant, so the more users the higher the cost.
  3. The volume of tasks the participants need to complete. This determines how much time they need to spend on the project, and the more tasks and time required the incentive to be higher to keep participants engaged.
  4. The duration of the diary study. The longer the study, the longer the period of time the participants need to be engaged, and for our team to manage them to ensure tasks are completed on time and to minimize drop-outs.

As an approximate example of project ranges, a project with 5 participants with basic recruitment criteria (general/common consumers) and 8 standard tasks that run over 1 week could be around $2500 USD in total. A project with 15 participants, complex recruitment criteria (hard-to-reach niche consumers) with tasks running over 2 weeks, and 20 in-depth tasks could be around $15,000 USD in total.

We quote each project individually, based on your unique project requirements. Contact us today to share your project details and get a quote tailored to your actual needs.

The cost of running a diary study project using Recap in China is dependent on four main factors.

  1. The participant criteria complexity. The more detailed the recruitment requirements are, the harder to target and locate, and the more high net-worth participants are, the higher the incentive needs to be and the harder it is for our recruitment team to target and recruit them.
  2. The number of participants required for your project. We charge per participant, so the more users the higher the cost.
  3. The volume of tasks the participants need to complete. This determines how much time they need to spend on the project, and the more tasks and time required the incentive to be higher to keep participants engaged.
  4. The duration of the diary study. The longer the study, the longer the period of time the participants need to be engaged, and for our team to manage them to ensure tasks are completed on time and to minimize drop-outs.

As an approximate example of project ranges, a project with 5 participants with basic recruitment criteria (general/common consumers) and 8 standard tasks that run over 1 week could be around $2500 USD in total. A project with 15 participants, complex recruitment criteria (hard-to-reach niche consumers) with tasks running over 2 weeks, and 20 in-depth tasks could be around $15,000 USD in total.

We quote each project individually, based on your unique project requirements. Contact us today to share your project details and get a quote tailored to your actual needs.

What types of tasks does Recap diary study tool support for participants to respond?
Video task

Recap is primarily focused on video recordings as the task type and format for participants to respond to research questions. We believe this provides the richest context when voice, expressions, body language, and environment can come together to strengthen insights. Multiple videos can be uploaded within one task.

Photo task

Additional task types include photo submissions, using both the camera function to capture moments, and uploading to allow participants to screenshot apps they might use that are relevant to the research questions. Multiple images can be uploaded within one task.

Likert scale question

To allow for single-ease questions and rating scales to help build a quantitative data perspective, we also include Likert scale questions as a question type within the diary study app.

Video task

Recap is primarily focused on video recordings as the task type and format for participants to respond to research questions. We believe this provides the richest context when voice, expressions, body language, and environment can come together to strengthen insights. Multiple videos can be uploaded within one task.

Photo task

Additional task types include photo submissions, using both the camera function to capture moments, and uploading to allow participants to screenshot apps they might use that are relevant to the research questions. Multiple images can be uploaded within one task.

Likert scale question

To allow for single-ease questions and rating scales to help build a quantitative data perspective, we also include Likert scale questions as a question type within the diary study app.

How do you ensure the diary study participants complete the tasks and don’t drop out?
As a part of the service we provide during your project, our team manages and communicates with the participants on a daily basis to keep them engaged, monitor their submissions, and ensure they are completing the tasks to the desired standard. The process not only ensures high-quality insights, and a punctual project but also results in very few participant dropouts. If a participant does drop out, we will replace them or provide a refund for that participant.
As a part of the service we provide during your project, our team manages and communicates with the participants on a daily basis to keep them engaged, monitor their submissions, and ensure they are completing the tasks to the desired standard. The process not only ensures high-quality insights, and a punctual project but also results in very few participant dropouts. If a participant does drop out, we will replace them or provide a refund for that participant.
Recap is a diary study tool in China that allows you to target & recruit Chinese consumers to conduct remote research. Participants use the Recap mobile app to respond to their tasks and research questions using video and photo responses. Clients observe the submissions in the web dashboard to analyze the results.
Client Dashboard

Recap. on iOS Appstore
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